Why Is a Sphere of Influence (SOF) Important for Realtors?

The growing demand in the real estate industry has increased the need for more realtors. While the internet has made finding properties easier, working with a realtor still has advantages. They have access to a broader range of properties and can provide valuable insights and guidance throughout the process.

One of the essential things for a realtor is to have a sphere of influence. This refers to the group of people that they know and who are likely to use their services. Having a strong SOF is essential because it can lead to more business opportunities.

There are a few key ways to build a sphere of influence:

  1. Get involved in your community:

This is an ideal way to meet new people and get your name out there. You can volunteer for local organizations, join a club, or participate in community events. By getting involved, you’ll be able to build relationships and gain trust.

People are more likely to use your services if they know and trust you. Involvement will also give you a better understanding of the community, which can be helpful when working with clients.

  1. Network with other professionals:

Industry events, professional organizations, and networking events are all excellent opportunities to meet potential clients or referral sources. You can attend industry events, join professional organizations, or even host networking events.

By building relationships with other professionals, you’ll be able to expand your reach and get your name in front of more people. You never know when someone might need your services or be able to refer you to someone who does.

  1. Use Real estate Postcards:

One of the best methods to reach your SOF is through real estate postcards. You can use these to promote your business, highlight your listings, or stay in touch with past clients.

By sending real estate postcards, you can stay top of mind with your SOF. They’ll be more likely to think of you when they or someone they know needs a realtor.

Why Developing a Solid Sphere of Influence is Essential for Realtors?

Given below are seven reasons why it is essential for realtors.

(i) Helps in business opportunities: The first and foremost reason a realtor has a SOF is that it leads to more business opportunities. When you have good relations with people, they are more likely to use your services or refer you to someone who needs them.

(ii) People are more comfortable: People are generally more comfortable working with someone they know or have been recommended by a friend. This is especially true regarding something as important as buying or selling a home.

(iii) Helps build your brand: As a realtor, your SOF is a great way to build your brand. If you are known as the go-to person for real estate in your area, people will be more likely to use your services.

(iv) Gives you an edge over the competition: In any business, it is essential to have a competitive edge. If you have a strong SOF, you will have an advantage over other realtors who do not.

(v) Helps you weather the tough times: It can be a great asset during tough economic times. If you have built strong relationships with people in your community, they will be more likely to use your services even when times are tough.


A SOF is important for realtors because it allows them to build a database of potential clients, increase their referral business, and ultimately, grow their business. By nurturing it and staying top-of-mind, you’ll reap the benefits for years.