There are four primary purposes of promotional products which are also said as the types of promotions such as advertising, promotion of sales, promoting personal selling and publicity. In other words, you can promote and grow your business through promotional products by using them as advertisement, as sales promotions items, can use them for personal selling and for the purpose of publicity. Get in touch with Concept Plus in order to find wide varieties of branded and high-quality promotional products which will eventually serve the purposes of advertisement, sales promotion, as well as publicity and personal selling of your goods and eventually, grow your business.
Conceptually, promotion is forms of communications which is used by organizations or businesses to provide information or to inform, remind and persuade the consumers about a specific product and improve the public image of the product. The product promotion generally describes the benefits and features of the product particularly in the context of the producers or competitors in the market. The second important aspect of product promotion is how to get the product or about its availability or where to get the product. The product promotion answers various probable questions of the consumers through its advertisement messages along with advertising the sales of the product.
However, institutional promotion of a product is generally used to create a positive and favourable public impression and image of the product. The institutional promotion normally does not directly sell the product and its main purpose is to answer the question of how you feel about the product. On the other hand, the conceptual definition of advertisement is the presentation and promotion of an idea, goods or services through a paid form. The advertisement is considered non-personal and has three basic characteristics such as time or space provided for the advertisement, advertisements are paid, and the nature of carrying the message instead of personal or one-on-one selling.
The publicity component of a promotional product is defined as providing newsworthy and essential information of a product or a company or a person in the media whether print media or electronic media. Like an advertisement, the basic purpose of publicity is to create a positive and favourable public impression and image of the product.
The sales promotion component or purpose of a promotional product is normally a short-term activity in comparison to advertisement and publicity and it generally offers some sorts of incentives on the purchase of the products.