If the sales from your ecommerce store have been floundering, one potential reason for this is that your users are having a poor experience on your website. To combat this, you may to consider implementing UX into your ecommerce store’s design. UX is often not considered important by online business owners, as they may not understand its value or may find the cost of implementing UX into their website cost prohibitive.
However, this would be a mistake, especially for ecommerce store that have found their sales flagging. With that in mind, here’s how you should evaluate the important of UX in ecommerce design so that you can boost your online product sales.
UX is short for user experience. It is the guiding principle of how users navigate and interact with a website, and it holistically evaluates what steps users go through on a website, and what works and what doesn’t. For ecommerce stores, this means generating a sale and having users click through to multiple product pages. To implement UX, an ecommerce store should understand how users came to their site in the first place, whether it’s through paid media such as Facebook ads, or earned media like SEO or word of mouth.
Implementing UX effectively also means that ecommerce stores should be aware of the steps that go into their checkout process, and whether there are problems or issues that users have with this process. This drop-off rate can cause real problems, as cart abandonment is a real issue that UX looks to help mitigate in ecommerce design.
How ecommerce stores can implement UX
Ecommerce stores need to take UX seriously. Users having a negative experience on their website can cause them to look elsewhere for similar products, and UX issues can range from cart abandonment to problems with payment processing. Because customers are often coming across ecommerce stores for the first time, they will look to spend their money elsewhere at the first sign of a problem. These issues can be confusing to users, and will hurt their trust in your ecommerce store almost immediately.
Fortunately, UX can be implemented in a pretty straightforward way in ecommerce stores by using the process called headless commerce. Using headless commerce, ecommerce website owners can easily separate the frontend of the website from the backend. This means that changes can be made to the website, and tested out according to the principles of good UX, without having to write advanced code or potentially breaking the foundation of the ecommerce store. By implementing headless commerce in your website, you’ll not only be able to track changes, but also be able to split test different versions of your website according to what you think will work best for users.
Ultimately, making positive changes to your ecommerce website requires a bit of knowledge of UX. While you can always hire a UX designer to help you, UX designers tend to be expensive and only make sense for ecommerce stores that have already achieve a healthy level of revenue and want to take things to the next level. While UX is just one way to boost sales for an ecommerce store, it is one of the lasting and most impactful. By implementing headless commerce into your ecommerce store, you can easily implement UX into the design of your ecommerce store in order to get the results you want and increase your ecommerce store’s profitability.