When sending out an SMS message, many essential best practices are to follow. The top ones are getting consent from the recipient, creating a value-add message, and responding quickly. If you’d like to get started with SMS customer service, keep reading to learn how to do them right.
Obtaining consent for sms for customer service requires two main components: the type of message sent and the language used. Informational messages must have explicit language that specifies the content, and the notice must be related to the customer’s initial inquiry. Promotional messages must have explicit consent. The consent must be explicit and can only be provided by the recipient after opting in or making a clear decision.
The TCPA requires clear opt-out language. Consent language should be easy to find and close to the call to action. Brands need to follow these regulations. These guidelines can ensure their SMS marketing campaigns remain legal and practical.
Creating a positive impression of your brand
SMS marketing can be a great way to generate revenue for your business, but it takes time and effort. This article will give you tips to maximize the use of SMS to improve your business. Evaluating SMS marketing strategies is essential, but it can be done. First impressions are often the most critical parts of a relationship with customers. This is where SMS can help you build lasting relationships. For instance, an excellent first impression can lead to a successful sale. Studies show that 98% of SMS messages are opened. Additionally, 74% of respondents report an improved impression of businesses that use SMS as a customer service channel. For example, if your customer is scheduling an appointment with your business, SMS can help them confirm the booking. It can also reduce the number of cancellations.
Creating a value-add message
You’ve got a new channel for your SMS marketing campaign: SMS customer support. With a bit of practice and a few tricks, you’ll soon have a subscriber list of eager customers who will love receiving short, value-add messages from you. As long as you know how to write the notes well, you’ll soon be delighting your customers. And the essential part is knowing how to write them so they have the highest likelihood of being opened and read.
A fictional car company’s outbound SMS support message could explain what a new model is all about and give customers a link to find out more. However, you don’t want your outbound messages to read like essays! In addition to wasting a customer’s time, long notes can be challenging to read on the phone, and your message will be less likely to be opened and read. Instead, use short, sharp messages that make your customers’ lives easier.
Getting a quick response
Creating an auto-reply text message can help you respond to customers quickly. This feature can be helpful for a variety of reasons. First, it can save you a great deal of time and ensure that you’re not repeating the same message repeatedly. Quick responses are also easy to customize and include visuals that show the next step you’ll take to resolve the customer’s concern.
Customers who opt for SMS communication prefer to communicate with businesses through text message. As such, you should ensure that your SMS customer service is foolproof. A quick response time will increase your customers’ loyalty. Conversely, a delay in responding to a customer’s question or concern can damage your brand image and cause higher churn rates. While many businesses are already using SMS to connect with their customers, it’s still important to meet these expectations.