When you run a small business, you wear a lot of hats. One of the most important hats you wear is likely that of a marketing executive. If you don’t promote your business, you won’t have a business. When it comes to advertising your business, you need to find ways to connect with as many people as possible, and that’s where outdoor advertising could be helpful. Here are some different ways you can use outdoor media to promote your business.
Billboards are one of the most popular methods of using outdoor media Ferrysburg MI advertising. They’re often placed in areas that receive a lot of traffic, such as highways and city centers, and are seen by many people. The billboards can help promote your brand and build awareness.
When choosing how to design your billboard, remember that less is more. Because most people that see it will be in their cars, you want to be concise in your message and contact information. You also want to choose either an image or statement that is funny or catchy so that people will be more likely to remember it.
Another form of outdoor advertising that is very successful is using busses and bus stops. If your city has a strong public transit system, this could be an excellent option for you. When choosing your design for the bus stop, you can say a little bit more than you might on a billboard because people will have the time to read it. However, you don’t want to be too lengthy, because they might get bored and stop.
When using the side of a bus, choose a clear image of yourself and create a slogan, so people know what you do. You could perhaps say that you’re a top realtor in the area or an experienced lawyer. Using buzzwords will help entice more people and make them more likely to call you.