A membership management system is a software program that helps you manage your memberships, members, and their payments. It’s used by businesses of all types and sizes to keep track of their clients, organize client information and activity, manage customer service issues, collect payments automatically—and much more. With that in mind, here are six powerful features of membership management systems that can help you improve your business.
Tracking and managing member data
Think about membership management systems as tools for managing membership information, but a good tool should also be able to help you make better decisions by giving you the right information at the right time. By tracking and analyzing your member data, you can make sure that your team has an accurate picture of your organization’s current situation.
Tracking membership dues
Tracking membership dues is a key feature of a membership management system, and it’s important to understand the relationship between member dues and other revenue sources. For example, if an organization is running a fundraising event to supplement its member-only events and offerings, you’ll want to know how much each ticket will cost—and this information can be tracked in your CMS.
As for tracking members’ payments or non-payments, this can be done through an online payment portal that allows members to register for events or classes online with just a few clicks. You can also set up automatic payments so that members don’t have to worry about remembering when they’re due again at the end of each month. If one member falls behind on their payments but hasn’t been removed from the system yet, reminders should be sent out so that there are no surprises when their membership expires.
Accepting online payments
Accepting online payments is a critical component of your membership business. There are several online payment processors available and you must choose one that fits the needs of your specific membership business model. Some examples include Stripe, Square, PayPal, and WePay. Once you have selected an online payment processor that best fits your needs, it can be integrated with your membership management system to provide seamless payment processing for your memberships.
Sending targeted emails
A membership management system can also help you with sending email campaigns to your members. It allows you to automatically send emails to members who have not logged in for a certain period, or those who have not completed their payment yet.
Some templates come with the software so you do not need to spend so much time creating emails yourself. With these templates, all you need is just one click and then it will be sent out automatically. You can also create custom emails if any special promotions or events are happening at your business, and these will be sent out as well.
Creating your membership website
A membership management system allows you to create your website. A website is a great way to promote events and members, as well as offer exclusive content and services. While it can be used simply as a way to tell people about your businss, it also can be used as an online store—where members can buy branded clothing or equipment at discounted prices.
This feature may sound like something that would only benefit high-end membership programs with a national reach and huge memberships. But even small membership groups should consider creating their websites if they want to reach out to more potential customers in their area or even around the world.
Mobile app for on-the-go access
There is no question that people are on the move. You can have a membership management system that allows members to access their account on the go, while they are in line at the grocery store or waiting for an appointment. This is especially useful if you want your staff to be able to check member status and payments when they are in the field, such as during a meeting or event. You can also use this feature to send out notifications about upcoming events and other important information.
Conclusion
Membership management systems are a great way to manage your members, their dues, and other important information. These tools offer a variety of features that can be used to create a customized experience for each member. With access to detailed reports and statistics about their activity within the community, you’ll know exactly how best to serve each person based on what they need most from your organization at this particular moment in time.
