Creating high-quality content for your Amazon listings isn’t cheap, and not every seller has the budget to design unique assets for their A+ Content and Brand Store separately. But here’s the good news: you don’t always have to start from scratch. Repurposing your A+ Content for your Brand Store can save time and money—if it’s done the right way.
Repurposing isn’t about copy-pasting; it’s about reimagining your existing assets to fit the layout and purpose of your Brand Store. In this blog, we’ll explore how to do it effectively, so your store looks polished, cohesive, and tailored to your customers.
1. Adjust for different layouts
A+ Content and Brand Stores have different formats and purposes. A+ Content lives on your product detail pages, while your Brand Store is a multi-page hub for your brand.
How to repurpose:
- Break down your A+ Content into smaller, modular pieces. For example, if your A+ Content includes a comparison chart, use it in a dedicated “Compare Our Products” section in your Brand Store.
- Use high-quality images from your A+ Content, but resize or reformat them to fit the Brand Store’s layout options.
2. Create a cohesive visual flow
Your Brand Store is an extension of your brand, so the visuals you use should feel consistent across both your Amazon A Plus Content and your store.
How to repurpose:
- Use the same fonts, colour schemes, and design elements from your A+ Content in your Brand Store.
- If you’ve created lifestyle images for A+ Content, repurpose them in “Shop the Look” sections to show how your products fit into customers’ lives.
3. Focus on storytelling
A+ Content often highlights individual products, but your Brand Store should tell a bigger story about your brand.
How to repurpose:
- Use the brand mission or “About Us” section from your A+ Content to create a dedicated “Our Story” page in your Brand Store.
- Combine individual product benefits from A+ Content into a cohesive narrative that aligns with your brand’s message.
4. Highlight your best-performing modules
Not all parts of your A+ Content will work equally well in a Brand Store. Focus on repurposing the elements that resonate most with your audience.
How to repurpose:
- If your A+ Content includes product comparison charts, use them in sections where customers can explore your full catalogue.
- Repurpose lifestyle or testimonial images that have performed well into banners or featured sections of your Brand Store.
5. Adapt your call-to-action (CTA)
CTAs in A+ Content are typically focused on single products, but your Brand Store needs to guide customers across multiple categories.
How to repurpose:
- Rewrite CTAs to focus on browsing or exploring, like “Discover our full range” or “Shop by category.”
- Use product benefits from A+ Content to create category-specific CTAs in your Storefront Design for Amazon.
6. Leverage visual consistency for cross-promotion
A Brand Store is a great opportunity to cross-sell products, so use elements from A+ Content to connect different listings.
How to repurpose:
- Use feature graphics or lifestyle images from one product’s A+ Content in sections that promote bundles or complementary items.
- Include the same value propositions (e.g., eco-friendly materials, premium quality) across your product pages and Brand Store to reinforce your brand identity.
7. Test and optimise
Just because you’ve repurposed your A+ Content doesn’t mean it’s set in stone. Testing is key to finding what works best in your Brand Store.
How to repurpose effectively:
- Monitor analytics for your Brand Store to see which sections are getting the most clicks and adjust your repurposed content accordingly.
- Use data from your A+ Content performance (like time on page or conversion rates) to guide what you highlight in your Brand Store.
Final thoughts
Repurposing Amazon A Plus Content into your Storefront Design for Amazon isn’t just about saving time—it’s about creating a cohesive, high-quality experience for your customers. By adapting your existing assets thoughtfully, you can make your Brand Store look polished, professional, and perfectly aligned with your product pages.
